SEO, or search engine optimization, is the process of fine-tuning your website to improve your ranking in search results for keywords relevant to your business. However, as a small local business serving a specific area, you only need to reach users who are searching for those relevant keywords within a target region. Local SEO is the process of focusing your search optimization efforts on a set geographic region, so your website is getting seen by people who are actually able and likely to patronize your business.

In this blog post, we’ll take a closer look at what’s involved in local SEO, so you can begin improving your visibility in local searches from nearby users.