Your website’s home page and landing pages should be simple, concise, and to the point. You want to give your customers clear calls to action and make it obvious where they should go to find further information. A site that is overloaded with information is hard to navigate and can overwhelm visitors. They won’t know where to look to find what they need, and your content will be diluted and less engaging. To avoid this, streamline your content and stick to short, simple paragraphs and concise, compelling content.

When customers search online for a nearby business that offers the products or services they need, they are much more likely to trust a company that has a lot of online reviews from real customers. If a customer is trying to choose between two local businesses and one only has a few reviews and the other has hundreds, they are much more likely to trust the company that has hundreds of reviews.